No, not with a press in your basement.
In your business…with what you do online.
Every day another new post comes out about monetizing your activity online, which is equally met by those posts whose authors say they’re in it for community, connection and self-expression.
If you run a business, are your activities online contributing to your profitability, or simply sucking up time?
I started this blog eighteen months ago, for the express purpose of eliminating the self-editor in me. I love to write. But I found that every time I put pen to paper (and yes, I do put pen to paper), I thought things like:
It’s all been said before.
Am I inadvertently plagiarizing something? Where the heck did that quote come from?
Just when I thought I had some brilliant concept…bingo! There it was, already in print.
Coupled with that, there were the heady days of learning, learning, learning…twitter, facebook, SEO, youtube, how to hyperlink…all of which can make one very hyper.
Fast forward to today.
Much of what I’m seeing is burn-out, disaffection, tuning out, hiatus-taking, reflection and exhaustion from many: many of whom who have been at this WAY longer than I.
On the reverse side are the wet-behind-the-ears newbies, all jazzed up and rarin’ to go, full of energy, enthusiasm and promise.
And I suppose it will always be that way, whether we’re talking about online experiences, marriage, child-rearing, or business ventures. When the honeymoon is over, the real work begins.
I’ve neglected my business offline, to my own detriment.
I’ve learned a ton, but to what end?
And as I said to a friend, if it all disappeared tomorrow, how would it affect my life?
Some days, it “all disappearing” is a refreshing thought. Imagine having to:
Meet people in person
Talk on the phone
Follow up with handwritten cards
Buy a postage stamp
I’m being facetious, of course, because I know that life isn’t an either/or. It’s not about being 100% in one camp or the other…online or off.
But it’s important that we continually look at the “why”, because if you don’t know the “why”, the “how” doesn’t matter.
At the moment, I’m feeling like a carousel horse, travelling round and round in the same circles, not forging my own path but following behind whatever’s in front of me. And I’ve never lived my life like that.
Perhaps it’s the Olympic Games, and my own memories of my involvement in them that’s re-ignited my passion to create more, and consume less. As an Olympian, one doesn’t follow the gold medallist: one becomes a medallist.
I think I need to heed my heart more.
Where are you on your journey?