Today’s post is brought to you by Guest Blogger Jayme Soulati of Soulati Media. Once you’ve read Jayme’s post here, I encourage you to check out her website. Enjoy!
Recently, Ms. Kaarina Dillabough posted a lovely article sharing her 13 all-time fave books. (That’s my favorite number, too, Kaarina!) Her post was inspired by Gini Dietrich’s similar post, and this post is inspired by Kaarina (see how that works?).
When I read the original post right here in this house, I realized to my utter dismay, I had no fave book to add. When Kaarina asked me which book came to mind as my most fave, there were crickets.
The chirping mash up in my brain has had me befuddled since I read that post. Why can’t I come up with a favorite book list? As I was vacuuming (a rare occurrence that allows creative thinking, just like the shower) over the weekend, it dawned on me.
Public relations, or What is PR has forever ruined my ability to read and enjoy. My daily deliverables are based on reading magazines, national newspapers, websites, blog posts, news reports, business books, and white papers.
Everything I read is for a purpose; to:
- Pitch a client’s story to media
- Use as trends data for a client’s story
- Learn about an industry and become more knowledgeable
- Use in pitching new business
- Reference as news sources for papers I write
- Write blog posts for myself and others
- And, so much more
On my nightstand and stacked around it are nearly three dozen books for night reading, and each is a different genre but none of them for business. At night I have to clear my brain and consume science fiction (but not all of it) or my favorite – the vampire books (heh, secret’s out).
Taking it a step further, what I read is much like how I am professionally – a strategist and problem solver. I start, start, start with creativity flaring and the finish is left for another day. I have a thirst for all things new and different and out of the box; this is why public relations is exactly the profession I should be in.
So, the ending to my story and the only reason my favorite book is Grumpy Bunnies (you can guess why, Shakirah Dawud ) , is this:
When you read, do you finish the book, devour, analyze, think about it, talk it over with friends, join a book club and debate the merits of the protagonist, and/or recommend it to a friend or colleague?
Or…
When you read, do you absorb what you need while scanning and nodding in agreement, privately think about how the tips inside resonate purposefully, mull on it as material to be referenced in a conversation one day, and/or forget the title and author?
I’m not making excuses; I want a favorite book list, too. Instead, I’m going to laugh at your jokes, listen as you recite one-liners from movies, and read the books you recommend from your list.
I think that’s your perfect yin to my yang; or is it the other way around?
Jayme Soulati is president of Soulati Media , and she blogs at Soulati-‘TUDE! She’s all over the interwebz and primarily @Soulati.










