Tag Archive: tools

Are you mad as hell?

mad as hell

I’m not mad as hell, but I’m feeling pretty overwhelmed right now.  Peter Finch sums it up beautifully. And as I’ve been roaming around the blogosphere, seeing the types of postings and accompanying comments, it appears as if many people are feeling that sense of overwhelm.  With all the shiny new tools being rolled out,…

Advertising and Marketing Frequency – How Much is Enough?


  The first time a man looks at an advertisement, he does not see it. The second time, he does not notice it. The third time, he is conscious of its existence. The fourth time, he faintly remembers having seen it before. The fifth time, he reads it. The sixth time, he turns up his…

Are you social in “real life”?

Are we oblivious?

Picture these scenes: You’re stopped at a red light and the pedestrians crossing in front are intently texting on their smart phones, unaware of people, traffic and things around them. One person trips on the curb. You’re in a coffee shop where people are absorbed by the screens of their laptops, and don’t even look…