When Marcus Sheridan wrote a recent blog post and “casually” mentioned a lady named Diana Baur, encouraging his readers to check her out, I was intrigued. I wandered over to her site, and became an instant fan.
Why did this happen? How did this happen?
First and foremost, the reference and referral came from my trust in Marcus. I’d been following his blog long enough, reading and posting comments, and developing a level of confidence and trust in who he was, and what he had to say. The Trust Factor had to come first: without it, I wouldn’t have followed through and followed up.
And The Trust Factor is really the underpinning of why we do business with people, and why we interact with them.
Next: paying it forward. It’s like dropping a stone in water and watching the ripples flow out. The first ripple was Marcus’ hat tip to Diana...and it continued from there.
Today, I add my ripple. With Diana’s permission, I share with you a few bits of her story, because it inspired me and resonated with me. I hope it will do the same for you.
“I moved to Europe in 1994 after a busy career as a marketing specialist in the commercial interior design industry. My husband had gotten the job offer of a lifetime in Germany and I was burned out, freshly laid off and happy to go. I redefined myself, became an English language consultant for business executives, learned German and completed a ceramics apprenticehip. In 2003, we left our comfortable life in Hamburg to come to Italy. We restored an ancient farmhouse on a hill in the wine region of Piemonte, and opened a small bed and breakfast.
It seemed like such a cool thing to do. Italy. La dolce vita and all that.
I suppose we never thought that with this move, every assumption we ever made, every paradigm we ever held, every thought we ever had about how life is would be twisted, bent, exploded, melted and smashed like rocks rolling down a mountain in a landslide. Never gave it a thought, really. But that’s what happened.
Giving up everything to make this project happen has given me a whole new perspective on life. I can honestly say that my priorities have shifted seismically. For example…
I have become more vulnerable and less egotistical.
I have become much more creative as a result of change.
Our health is everything. We have to take care of ourselves.
Italy is a fertile ground for learning about life. It’s not always easy here. But it is amazing.
Money does somehow take care of itself, but needs to be treated with care and caution.”
Now my questions to you, that were prompted by Diana’s story:
Do you allow yourself to check your ego at the door and let people see your vulnerability and “human-ness”?
Many people say they’re not creative, but we all are. What creative urges or activities are beckoning you? What creative muscle can you exercise today?
Are you taking care of your health; mental, physical, spiritual, emotional and financial?
Are you growing where you’re planted?
Have you experienced a seismic event that shifted your priorities significantly, and changed your life?
I’d love for you to share your thoughts on the importance of trust (in business and in life), how paying it forward has impacted or affected your life, and how sharing stories has made a difference in what you do, or how you view the world.