Business success, that is…
In a great post by Bill Dorman, he made specific reference to a post by Howie at SkyPulseMedia entitled “Are We Really That Social?” In speaking of social media, Howie said: “It helps your business. But it will never drive your business…and yes, everyone is going to tout the exception as proof it works. Happens every time I bring this up.”
It reminded me of an example from my early days as a lacrosse trainer. Back in the day, things like warm-ups and nutrition were not high on the priority list of game preparation for young men aged 16 to 21. And with a particular team, the players always pointed to their star player, indicating that HE didn’t have to warm up…HE didn’t worry about his diet.
Now this player was an exception. He possessed superior, innate talent. He could “do it all wrong and still get it all right.” But because the players held him up as the example, he was the exception that proved their rule, and in Howie’s words, proved their point.
And Gini Dietrich reminds us that these tools – “our websites, our blogs, our content and our social media” should not be about “we, we, we”, when the customer wants to hear it’s all about “me, me, me”.
When I started blogging less than a year ago, I plunged in as a full-time student of social media. I ate up blogs, comments, twitter, facebook, linkedin, widgets and gadgets until I was stuffed to the gills with information.
But it is only with time that we can translate information into knowledge, and that knowledge into wisdom. And I like to think I’m a whole lot wiser now than I was when I started.
I’m seeing many wise words around the blogosphere these days about “social”. What it is…what it isn’t…what it can be.
It’s not like “social” is Maslow’s Golden Hammer, the definition of which is an “excessive dependence upon a specific tool to perform all sorts of functions.”
Perhaps we’ve been so enamored of “social” that we’ve forgotten that it’s not our only tool, and that to drive our business, we need to always go back to the basics: goal-setting, strategy, marketing, planning, monitoring, evaluating, and adjusting.
Gini says it best when she reminds us that, as we come to the end of 2011, it’s the perfect time to review all materials – print and online – to ensure that we’re speaking in customer-centric terms.
I love to write. I love to blog. But I also love my business, and I’ve been paying a bit too much attention to the tool lately. Thanks Bill, Howie, John and Gini for the timely reminders.
Your turn now.
Are you overly dependent on “social” to build your business, or have you treated it as just another tool in your toolbox?
What kind of success have you had in building and growing your business, specifically through “online”?
What words of wisdom can you share about what’s worked and what hasn’t for you and your business online?